It’s time to make the critical shift from leading the business by yourself to leading an organization of people. At P2Excellence, we help you navigate the uncharted territories of organizational growth with clarity and confidence.
Every leader has a brand, whether we actively shape it or not. It’s reflected in our mindset, behaviors, and communication. Our brand isn’t just about what we do—it’s about how we make others feel, how we influence, and the legacy we’re building.
This month, we ask the important question on our Leadership Journey: Are you managing your brand intentionally, or is it happening by accident?
You, as a high-impact leader, strive to bring your best self to the art and science of leadership. Whether it's competing against others or beating your personal best, you aim to win.
You want to manage your team in a way that makes both winning and overcoming obstacles feel natural. You want to influence your peers to achieve great results, grow your reputation as an industry leader, and support your boss in ways that create a stronger company and industry impact.
At the core of all this is trust—and trust is built through your leadership brand. But here’s the key: a strong leadership brand doesn’t mean being someone you’re not.
Authenticity is key.
It’s about understanding who you are, what you stand for, and how you want others to experience you. This discovery process can be enlightening, even surprising, as you uncover insights into the brand you’re building.
HOW DO WE DISCOVER OUR LEADERSHIP BRAND?
To start, we need to see our leadership through others’ eyes.
Ask yourself:
How do people describe my leadership when I’m not in the room?
What do my team and peers think when I share new ideas?
What messages are my actions and decisions sending?
Gathering feedback from trusted colleagues, mentors, and team members is a powerful way to gain clarity.
HOMEWORK
This week, spend time talking to trusted colleagues about how you are perceived. Strive to actively listen. Ask clarifying questions, but avoid debating what you hear.
The goal is to seek information; you can decide what to do with it later.
I look forward to reconnecting next week with action steps.
