We all have a brand and brand value. Friends, family, co-workers describe us as people of action or inaction. Kind and perhaps, unfortunately, mean. Helpful or not. Flexible or rigid. We've talked before about personal brand and the importance of recognizing that how you act tells others “who you are.”
I am guessing that Peyton Manning woke up this morning and keenly felt the disappointment of losing and began the process of walking back through the game to better discern where the opportunities and failures occurred. And because Peyton Manning is Peyton Manning, we are all confident that he will move forward. We know him to be a man of character, and the Seahawks were quick to point that out.
If we understand that having a personal brand is simply a way of describing what people come to expect of us, then certainly Peyton Manning has a clear and decisive brand.
We all have a brand and brand value. Friends, family, co-workers describe us as people of action or inaction. Kind and perhaps, unfortunately, mean. Helpful or not. Flexible or rigid. We’ve talked before about personal brand and the importance of recognizing that how you act tells others “who you are.”
But blame it on the game. Blame it on a conversation with my daughter-in-law. Blame it on some cultural assessment work I am engaged in. This week, I am thinking about how “my brand” contributes to my family’s brand, my company’s brand, and my neighborhood’s brand. What I say and do and think about helps to define the brand of those in my sphere of influence and connection.
My family’s name is pretty unique. Vepraskas. I can tell you that if you meet someone in the U.S. with that name, you have in fact “met us.” That means I have a responsibility to the family brand – to act in a way that adds brand value. When I behave differently than I intend, I do harm to more than myself; I impact the larger name.
If you grew up in a small town, your parents probably reminded you of the connection of your behavior to the respect of the family. It’s good to be reminded again.
